Product — Campaign IQ

Your cold database is not dead. It is unworked.

Campaign IQ analyses the client records you already hold, identifies the people who went quiet, and re-opens the conversation by email, booked review meeting or outbound voice — all sent from protected infrastructure that keeps your main domain out of the firing line.

Why this is safe to run

We protect your domain and emails.

Reactivation is only worth doing if your everyday email keeps landing. Protection comes first — the campaign is built on top of it.

We protect your domain and emails

Every campaign is sent from separate, warmed sending domains and mailboxes. Your main business domain is never used, so client and lender email keeps flowing no matter what a campaign does.

We train the system against spam filters

Copy, links, sending patterns and reply handling are tuned continuously using deliverability and placement feedback, so messages keep landing in the inbox instead of the junk folder.

Authentication done properly

SPF, DKIM and DMARC configured on every sending domain, with bounce and complaint monitoring built in from day one.

Volume controlled, campaigns auto-paused

Sending is rate-limited and spread across a pool of warmed inboxes, and deliverability is watched per domain — if bounce rates rise, the campaign pauses itself.

How it fits together

From a dormant database to a booked conversation.

Campaign IQ sits between the data you already hold and the conversation you want. Base IQ cleans and triggers, Campaign IQ works the list, and CalcStudio gives the client their own numbers before you meet.

  1. 01

    Historical database in

    Old CRM exports, spreadsheets and legacy client lists are merged and cleaned by Base IQ.

  2. 02

    Cold leads identified

    Campaign IQ scores the base and segments it — who went cold, when, and what the review trigger is now.

  3. 03

    Protected sending layer

    Dedicated warmed domains and mailboxes carry the campaign. Your main domain is never used, so core operations stay clean.

04 — Three ways the conversation happens

Email sequences

Multi-step, personalised sequences with reply handling — tuned over time against spam filters.

Auto-booked meetings

KiwiSaver and insurance annual reviews booked straight into the adviser's calendar.

Outbound voice

The same sequences converted into AI Integrators voice calls for a spoken conversation.

05 — A booked conversation with a client who already knows why you are calling

Replies and bookings flow back into Base IQ, and CalcStudio gives the client their own numbers before the meeting. Everything is reported campaign by campaign.

Domain protection

See it in the numbers.

Reactivation only works if your email keeps landing. Campaign IQ sends from separate warmed domains and mailboxes, so if a campaign is ever flagged your primary business domain and core operations are untouched. The system is also trained over time to perform better against spam filters.

CampaignContactsSentOpenedRepliedMeetingsBounced

Home Loan | Cold base | 7 Jan 2026

3 sequences · Created Jan 06, 12:45 PM

1,1802,4802,139 86.27%578 54.55%578 54.55%0 0%

KiwiSaver annual reviews | Under 40

1 sequence · Created Nov 24, 09:02 AM

340340255 75%0 0%0 0%0 0%

Home Loan | Initial list | 11 Nov 2025

3 sequences · Created Nov 11, 02:07 PM

9402,1102,020 95.74%269 13.33%269 13.33%16 0.76%

Business owners | B2B

3 sequences · Created Nov 10, 05:14 PM

8601,9301,750 90.7%135 7.69%135 7.69%0 0%

First campaign run

1 sequence · Created Oct 29, 11:00 AM

11511555 48%9 8.33%9 8.33%14 12%

Illustrative results from campaigns run on the platform. Results depend on list quality, offer and how the process is executed. Future outcomes may vary.

What Campaign IQ does

Analyse, re-engage, book.

  • Analyses historical databases to find clients and enquiries that went cold
  • Segments the base by review trigger, product held and time since last contact
  • Runs multi-step, personalised email sequences with reply handling
  • Books KiwiSaver and insurance annual reviews straight into the adviser calendar
  • Converts the same sequences into outbound AI voice calls where a call works better
  • Reports open, reply, meeting and bounce rates campaign by campaign

Typical uses

Reactivate a mortgage back-book

Clients whose fixed terms have rolled and who have not heard from anyone in two years.

KiwiSaver annual reviews on autopilot

Review invitations that book themselves into the adviser's calendar, month after month.

Outbound voice for AI Integrators

The same audience worked by an AI voice agent that explains the offer and hands warm calls to your team.

Campaigns are run in line with the Unsolicited Electronic Messages Act and the Privacy Act, using data you already hold and with unsubscribe handling on every message.